Acquired by Snowflake Samooha was acquired by Snowflake as of December 2023 and now operates as a Snowflake native app integrated into Snowflake Data Clean Rooms. This indicates a strong alignment with data collaboration and secure data sharing within Snowflake’s ecosystem, presenting opportunities to pitch joint solutions leveraging Snowflake’s marketplace reach.

Snowflake Ecosystem Post-acquisition, Samooha’s offering is launched as Snowflake Data Clean Rooms across AWS and Azure regions, signaling access to Snowflake customers seeking privacy-first data collaboration. Focus sales efforts on Snowflake users in AWS East/West and Azure West who need cleanroom capabilities.

Strategic Partnerships Recent partnerships with TransUnion and expansion of a Snowflake Ventures-backed portfolio highlight credibility and demand for privacy-centric data collaboration in advertising and consumer data domains. Target enterprise marketing and fintech fields that require compliant data sharing and audience insights.

Funding and Growth With a Series A of 12.5 million and total funding around 13 million, Samooha demonstrates investor confidence and runway for scaling go-to-market efforts. Use this to engage potential customers by emphasizing stability and ongoing product expansion within data governance and clean room use cases.

Low Revenue, High Upsell Current revenue is modest while the product is integrated into a large enterprise data cloud ecosystem. The path to expansion lies in upselling to Snowflake customers and adjacent data-driven industries by highlighting rapid deployment, secured data sharing, and measurable ROI from clean room analytics and privacy-preserving collaborations.