Strategic Partnerships Leverage existing partnerships with Google and O3 World to build a channel sales strategy and co marketing opportunities. Position Sanity as the preferred content backend for AI powered workflows and content operations, and pursue additional SI and marketplace partnerships to expand reach into AI teams and digital agencies.

AI OS Upsell The AI Content Operating System and MCP server create a compelling reason to upsell governance, security, and safe data access features to enterprise buyers running AI agents at scale. Target teams responsible for model training, content pipelines, and agent driven workflows with enterprise SLAs and compliance requirements.

Customer Traction Strong reference base with brands like Puma, Figma, Braze, and Anthropic signals market credibility. Use these logos to win similar mid to large scale customers in e commerce, design tooling, and AI powered marketing, offering tailored implementations that showcase ROI from AI content ops.

Market Positioning Differentiate from traditional CMS by emphasizing the AI era content operating capabilities and headless architecture. Target marketing automation stacks and tech footprints including Marketo, LeanData, Mautic, and Excel, and pursue co marketing or integrations with platforms in the Google marketplace to boost visibility.

Expansion Services Free to start model lowers friction for trials; offer managed services, implementation support, and training as revenue streams. Explore cross selling with adjacent cloud and AI vendors, expand to new verticals and regions, and build a services led growth motion around content operations for AI.