Sanrio, Inc. Employee Directory

ManufacturingUnited States201-500 Employees

Sanrio, Inc. is a United States-based company operating as a global lifestyle brand anchored by Hello Kitty and a family of endearing characters such as Chococat, My Melody, Badtz-maru, and Keroppi. Founded in 1960 under the small gift, big smile philosophy, the company has developed a broad portfolio of products and experiences built around its characters. Its reach extends to more than 130 countries and a large U.S. retail network featuring Hello Kitty-branded items across department stores, specialty retailers, and Sanrio boutiques. The business positions itself as a global lifestyle brand that provides character-driven goods and experiences for consumers across ages. A notable 2026 development includes a collaboration with Insta360 to launch the Insta360 GO Ultra x Hello Kitty Limited Edition, illustrating ongoing partnerships that extend the brand beyond traditional merchandise.

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