What is Sanrio, Inc.'s NAICS code?

Sanrio, Inc.'s NAICS code is 31-33 (Manufacturing).

Insights

Strong Cultural Brand Sanrio’s iconic Hello Kitty character and its extensive character portfolio provide numerous opportunities for licensing, merchandise collaborations, and branded experience expansions across various retail channels globally.

Expanding Digital Presence Recent partnerships with platforms like Discord and initiatives such as launching Sanrio Games indicate a strategic move toward digital engagement and entertainment, opening avenues for digital licensing, virtual collaborations, and mobile app monetization.

Strategic Collaborations Sanrio’s recent partnerships with Skechers, TransLink, and HTI Toys showcase its ability to leverage licensing deals across diverse industries, suggesting further opportunities to expand into new product categories and international markets.

Innovative Product Development The company’s development of Nintendo Switch 2 party games and themed profile icons demonstrates a focus on branded entertainment experiences, a promising avenue for expanding into interactive media, gaming, and collectibles.

Market Reach and Revenue With a revenue range estimated between 500 million to over a billion dollars and a presence in more than 130 countries and 15,000 retail locations, Sanrio presents a substantial customer base ripe for targeted merchandising, licensing, and experiential sales initiatives.

Similar companies to Sanrio, Inc.

Sanrio, Inc. Tech Stack

Sanrio, Inc. uses 8 technology products and services including Google Conversion Tracking, Open Graph, RSS, and more. Explore Sanrio, Inc.'s tech stack below.

Google Conversion Tracking
Advertising Networks
Open Graph
Content Management System
RSS
Content Management System
Fast Simon
E-commerce Platforms
Goober
Javascript Libraries
jQuery
Javascript Libraries
Apple Pay
Payment Processing
YouTube
Video Players

Media & News

Sanrio, Inc.'s Email Address Formats

Sanrio, Inc. uses at least 1 format(s):

Sanrio, Inc. Email Formats	Example	Percentage
FLast@sanrio.com	JDoe@sanrio.com	99%
FMiddleLast@sanrio.com	JMichaelDoe@sanrio.com	1%

Frequently Asked Questions

Where is Sanrio, Inc.'s headquarters located?

Sanrio, Inc.'s main headquarters is located at United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Sanrio, Inc.'s phone number?

You can contact Sanrio, Inc.'s main corporate office by phone at

+1-650-952-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sanrio, Inc.'s official website and social media links?

Sanrio, Inc.'s official website is sanrio.com and has social profiles on LinkedIn.

How much revenue does Sanrio, Inc. generate?

As of April 2026, Sanrio, Inc.'s annual revenue is estimated to be $971M.

What is Sanrio, Inc.'s SIC code NAICS code?

Sanrio, Inc.'s SIC code is 5947 - Gift, Novelty, and Souvenir Shops NAICS code is 31-33 - Manufacturing.

How many employees does Sanrio, Inc. have currently?

As of April 2026, Sanrio, Inc. has approximately 249 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Managing Director | Board Director | Ceo At Sanrio In Us, Latam, Emea |: K. S.Licensing Director: A. M.Director, Retail Development: G. V. H.. Explore Sanrio, Inc.'s employee directory with LeadIQ.

What industry does Sanrio, Inc. belong to?

Sanrio, Inc. operates in the Manufacturing industry.

What technology does Sanrio, Inc. use?

Sanrio, Inc.'s tech stack includes Google Conversion TrackingOpen GraphRSSFast SimonGooberjQueryApple PayYouTube.

What is Sanrio, Inc.'s email format?

Sanrio, Inc.'s email format typically follows the pattern of FLast@sanrio.com. Find more Sanrio, Inc. email formats with LeadIQ.

When was Sanrio, Inc. founded?

Sanrio, Inc. was founded in 1960.

Sanrio, Inc.

Q: What is Sanrio, Inc.'s official website and social media links?

Sanrio, Inc.'s official website is sanrio.com. Sanrio, Inc. has social profiles on LinkedIn.

Q: How many employees does Sanrio, Inc. have currently?

Sanrio, Inc. has approximately 249 employees.

ManufacturingUnited States201-500 Employees

Sanrio® is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrates her 50th Anniversary. Home to many endearing characters including Chococat™ My Melody™, Badtz-maru™ and Keroppi™, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and Sanrio boutiques. 

For more information please visit www.sanrio.com.