Community Engagement The Santa Monica Pier Corporation actively hosts events like Locals' Night and partners with local Pride initiatives, indicating a strong focus on community engagement and local patron loyalty which can be leveraged for targeted marketing collaborations and exclusive offers.

Digital Presence The company's use of a variety of technologies including Squarespace, Google Analytics, and media tools suggests a solid digital infrastructure, providing opportunities to offer digital marketing solutions, data analytics services, or enhanced e-commerce technologies.

Recent Fundraising Launching a fundraiser like PIERfect Benefit shows community support and financial mobilization, indicating potential for partnerships in corporate social responsibility initiatives, sponsorships, or event management services.

Tourism and Loyalty With revenue in the range of 50 to 100 million and targeted events like the Pier Prize Card, there's an opportunity to promote loyalty programs, personalized guest experiences, or mobile engagement platforms to increase visitor retention.

Safety and Security Past security incidents such as bomb threats suggest a need for enhanced safety solutions, which could open doors for security technology providers or consulting services aimed at improving safety protocols for large public venues.