Community Engagement SMTT is a non-profit funded by the city and Tourism Marketing District, presenting opportunities to collaborate with local government, venues and events to co-create sponsorships, joint marketing campaigns and attendance at the annual Tourism Summit to drive destination demand.

Event Partnerships Recent and upcoming events such as the annual Tourism Summit, Holiday Pass promotions, and community programs indicate a ripe channel for partnerships with hotels, attractions and restaurants to bundle offers, drive incremental occupancy and cross-promote incentives.

Tech Enabled SMTT uses modern marketing tech (Google tags, GTM, Crazy Egg, Simpleview) signaling readiness for digital campaigns, audience retargeting, and measurable performance tracking—ideal for selling enhanced digital sponsorships, data-driven campaigns and site analytics services.

Revenue Growth With reported revenue in the mid-range tens of millions, SMTT may be open to diversified revenue streams such as premium listings, targeted marketing programs, and sponsored content with local businesses to amplify reach and ROI.

Regional Coordination SMTT serves as the marketing representative for Santa Monica’s business community; there is potential to coordinate with adjacent California travel associations to expand regional itineraries, co-host familiarization trips and cross-city package deals.