Partnership Opportunities SMTT actively develops partnerships with technology platforms and local businesses to promote Santa Monica, including collaborations like the Holiday Pass with Bandwango and mobile pass initiatives for events, signaling openness to new co-branded programs, loyalty integrations, and sponsored experiences that sales can pursue.

Digital Marketing Ecosystem SMTT uses a mix of advertising and analytics tools such as programmatic platforms, heatmaps, analytics, and SEO tooling, creating a foundation for selling advertising packages, data-driven targeting, CRO improvements, and partner performance reporting to local merchants and attractions.

Mobile Loyalty Growth The organization emphasizes mobile-first experiences and loyalty-type incentives like mobile passes and event passes, presenting opportunities to sell expanded mobile engagement solutions, geo-targeted deals, and exclusive partner offers to hotels, restaurants, and activities.

Event Economic Insights SMTT hosts events and publishes economic impact findings, offering a platform for sponsored research, market intelligence services, event marketing packages, and exposure opportunities for partners to reach attendees and business travelers.

Public Funding Growth Operates as a city-supported nonprofit with a broad partner network and a steady revenue base, suggesting sales opportunities around sponsorships, hospitality industry partnerships, and scalable marketing solutions for its local business ecosystem.