Visit Santa Barbara

Travel ArrangementsCalifornia, United States11-50 Employees

Visit Santa Barbara is a small, non-profit organization operating in the travel and tourism sector, based in Santa Barbara on California’s South Coast. As a 501(c)(6) entity, it is funded jointly by the City of Santa Barbara, the County of Santa Barbara, the South Coast Tourism Business Improvement District, and a membership of hospitality-related businesses. Its primary objective is to strengthen local economies by marketing tourism that increases business activity, tax revenue, and employment. 

The organization collaborates with partners at local, regional, national, and global levels to position Santa Barbara as a world-class destination. Its strategic vision emphasizes maintaining Santa Barbara’s standing as a top U.S. destination and one of the world’s most sought-after vacation spots. In 2024, the World Cetacean Alliance designated the Santa Barbara Channel as a Whale Heritage Area.

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