Eco-friendly Expansion Sanuk has recently launched eco-friendly shoe collections and partnerships, indicating a growing focus on sustainability. This trend presents a sales opportunity for promoting environmentally conscious products to eco-conscious consumers.

Collaborative Ventures Collaborations with renowned brands like Stone Brewing Company and Surfrider Foundation demonstrate Sanuk's openness to partnerships. Sales teams can leverage these collaborations to tap into new customer bases and drive sales through co-branded initiatives.

Innovative Product Lines Sanuk's innovation in product design, such as the 'Veg Out' collection and the patented 'Not-A-Shoe' Sidewalk Surfers, showcases creativity and differentiation. Sales teams can highlight these unique offerings to attract customers seeking distinctive and standout fashion items.

Athlete-Ambassador Marketing With athlete-ambassadors like Donavon Frankenreiter and Chris Sharma, Sanuk can capitalize on influencer marketing to engage sports enthusiasts. Sales representatives can leverage these partnerships to promote products to fans of these athletes and boost brand visibility.

Community Engagement through Pride Collection Sanuk's partnership with Pacific Pride Foundation for the Pride collection underscores a commitment to community engagement. Sales professionals can leverage this initiative to connect with LGBTQ+ communities and foster brand loyalty among diverse customer segments.