Global Presence Sanuk is distributed in over 70 countries worldwide, indicating a broad international reach. This global presence provides ample sales opportunities for expansion and growth into new markets.

Unique Product Franchises Sanuk's primary product franchises, such as its Yoga Mat Sandal Collection and 'Not-A-Shoe' Sidewalk Surfers, have helped define the brand and attract a passionately loyal following. Leveraging the uniqueness and comfort of these products can be a key selling point to target niche markets and engage with customers seeking innovative and comfortable footwear.

Athlete-Ambassador Partnerships With an impressive roster of athlete-ambassadors including renowned surfers and rock climbers, Sanuk has built credibility and authenticity within the outdoor and sports community. Collaborating with these ambassadors for marketing and promotion can open doors to sales opportunities within the active lifestyle segment, connecting with enthusiasts who resonate with the brand's ethos.

Digital Technology Integration Sanuk utilizes a range of tech tools like Sizmek, SiteCatalyst, and Zendesk Chat, demonstrating a commitment to enhancing customer experience and engagement. Leveraging these digital platforms for personalized marketing campaigns, real-time customer support, and data analytics can drive sales growth, improve customer retention, and elevate brand visibility in the competitive market.

Deckers Outdoor Corporation Affiliation As a proud member of the Deckers Outdoor Corporation, Sanuk benefits from the support and resources of a larger parent company. This affiliation can be leveraged to explore collaborative sales strategies, cross-promotions with sister brands, and access to a wider network for potential distribution, presenting unique sales opportunities for mutual growth and market expansion.