Insights

Expanding Online Focus With recent store closures across Australia and New Zealand, sass & bide is shifting its emphasis towards concessions and strengthening its online retail platform, indicating an opportunity to provide innovative e-commerce solutions, digital marketing, and online customer engagement tools.

Premium Brand Positioning As a luxury designer label with a strong international presence and high-end product offerings, sass & bide targets affluent consumers, creating potential for premium collaborations, exclusive product drops, and personalized shopping experiences to attract and retain high-value customers.

Brand Heritage & Authenticity The company's rich history of underground origins and Australian distinctiveness resonate well with markets seeking authentic and edgy fashion, highlighting an opportunity to develop storytelling marketing campaigns, heritage-based branding initiatives, and culturally authentic content.

Collaborative Opportunities Past partnerships with brands like Range Rover and charitable initiatives suggest openness to collaborations, presenting avenues to explore co-branded products, influencer partnerships, and experiential marketing campaigns to boost brand visibility and engagement.

Growth Through Innovation Leveraging their tech stack and modern design aesthetic, sass & bide can benefit from integrating advanced retail technology, virtual try-ons, and data-driven marketing strategies to enhance customer experience and drive sales across their digital channels.

sass & bide Tech Stack

sass & bide uses 8 technology products and services including Foursixty, MySQL, Module Federation, and more. Explore sass & bide's tech stack below.

  • Foursixty
    Content Management System
  • MySQL
    Database
  • Module Federation
    Development
  • RequireJS
    Javascript Frameworks
  • Ecommerce Managers
    Marketing
  • jQuery Mobile
    Mobile Frameworks
  • AfterPay
    Payment Processing
  • reCAPTCHA
    Security

Media & News

sass & bide's Email Address Formats

sass & bide uses at least 1 format(s):
sass & bide Email FormatsExamplePercentage
First.Last@sassandbide.comJohn.Doe@sassandbide.com
42%
First@sassandbide.comJohn@sassandbide.com
8%
First.Last@sassandbide.comJohn.Doe@sassandbide.com
42%
First@sassandbide.comJohn@sassandbide.com
8%

Frequently Asked Questions

Where is sass & bide's headquarters located?

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sass & bide's main headquarters is located at 32 Ralph Street Sydney, New South Wales 2015 Australia. The company has employees across 5 continents, including OceaniaNorth AmericaAsia.

What is sass & bide's phone number?

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You can contact sass & bide's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is sass & bide's official website and social media links?

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sass & bide's official website is sassandbide.com and has social profiles on LinkedIn.

What is sass & bide's NAICS code?

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sass & bide's NAICS code is 44-45 - Retail Trade.

How many employees does sass & bide have currently?

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As of February 2026, sass & bide has approximately 139 employees across 5 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Operating Officer: J. M.Head Of Merchandise: A. L.Head Of Human Resources: N. B.. Explore sass & bide's employee directory with LeadIQ.

What industry does sass & bide belong to?

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sass & bide operates in the Retail industry.

What technology does sass & bide use?

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sass & bide's tech stack includes FoursixtyMySQLModule FederationRequireJSEcommerce ManagersjQuery MobileAfterPayreCAPTCHA.

What is sass & bide's email format?

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sass & bide's email format typically follows the pattern of First.Last@sassandbide.com. Find more sass & bide email formats with LeadIQ.

When was sass & bide founded?

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sass & bide was founded in 1999.

sass & bide

RetailNew South Wales, Australia51-200 Employees

sass & bide is an australian designer label, dedicated to the strong, the obscure & the beautiful.

For almost two decades, sass & bide has been at the forefront of women’s designer fashion. Established in 1999 by best friends Sarah-Jane Clarke and Heidi Middleton who began selling customised denim on London’s Portobello Road, our brand evolved from an underground phenomenon to a cult label of international fame.

It’s eclectic, bold, edgy and feminine with a distinctively modern approach and an idiosyncratically Australian touch. Evolving from a cult favourite to an international design sensation, sass & bide has thrived from the eclectic spirit of its designers and their defined vision.

We have a strong global presence, selling ready-to-wear, denim, leather, accoutrement and exclusive gallery pieces in over 20 countries through premium boutiques and exclusive department stores. 

A truly inspiring place to work; whether in store, or at our head office in Alexandria, our team is made up of bright, creative and innovative people who are dedicated to the development of our brand. Ideas are rewarded, internal growth is encouraged, and we support our staff in developing skills, experience and confidence. 

We are always on the lookout for talented and like-minded beings who share the same values as us. 

If you are looking for an opportunity to excel and work at one of Australia’s favourite fashion brands, email your CV to hr@sassandbide.com, or view our careers page at https://www.sassandbide.com/au/careers

Section iconCompany Overview

Headquarters
32 Ralph Street Sydney, New South Wales 2015 Australia
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1999
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    sass & bide's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    sass & bide's revenue is estimated to be in the range of $10M$25M

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