Insights

Expanding Portfolio Sazerac UK has recently diversified its product range through multiple acquisitions including Southern Champion, Dirtyshirley, and Westernsonvodka, which provides opportunities to cross-sell and introduce them to new markets and customer segments.

Premium Brand Growth The company is actively developing high-end products like Daniel Weller Spelt Wheat and Fireball Blazin Apple, indicating a focus on premium and innovation-driven segments that can appeal to upscale retailers and specialty outlets.

International Expansion With recent launches of BuzzBallz RTD in India and partnerships abroad, Sazerac UK is positioned to target international markets, creating opportunities for global distribution and market penetration strategies.

Technology Utilization Employing advanced tools like Salesforce, Salsify, and Kantar shows a data-driven approach to market insights and customer engagement, aiding sales teams in identifying key retail and distributor partners.

Market Positioning Ranking among the top 10 spirits companies in the UK with popular brands such as Buffalo Trace, Southern Comfort, and Fireball, Sazerac UK has substantial brand recognition that can be leveraged to expand existing account relationships and attract new distributors.

Sazerac UK Tech Stack

Sazerac UK uses 8 technology products and services including Kantar, Lucky Orange, iCIMS, and more. Explore Sazerac UK's tech stack below.

  • Kantar
    Advanced Analytics And Data Science
  • Lucky Orange
    Analytics
  • iCIMS
    Applicant Tracking Systems
  • Salesforce
    Customer Relationship Management
  • Salsify
    Digital Asset Management
  • UPS
    Logistics
  • JDA
    Supply Chain Management
  • DHL
    Transportation And Fleet Management

Media & News

Sazerac UK's Email Address Formats

Sazerac UK uses at least 2 format(s):
Sazerac UK Email FormatsExamplePercentage
First@hi-spirits.comJohn@hi-spirits.com
45%
FLast@hi-spirits.comJDoe@hi-spirits.com
27%
First.Last@hi-spirits.comJohn.Doe@hi-spirits.com
6%
Last@hi-spirits.comDoe@hi-spirits.com
6%
FirstLast@hi-spirits.comJohnDoe@hi-spirits.com
5%
Last_First@hi-spirits.comDoe_John@hi-spirits.com
5%
LastFi@hi-spirits.comDoeJo@hi-spirits.com
2%
F_Last@hi-spirits.comJ_Doe@hi-spirits.com
3%
First.Middle@hi-spirits.comJohn.Michael@hi-spirits.com
1%
FLast@sazerac.comJDoe@sazerac.com
96%
First.Last@sazerac.comJohn.Doe@sazerac.com
4%

Frequently Asked Questions

Where is Sazerac UK's headquarters located?

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Sazerac UK's main headquarters is located at 60 Marina Place London, England kt1 4bh United Kingdom. The company has employees across 3 continents, including EuropeAsiaOceania.

What is Sazerac UK's official website and social media links?

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Sazerac UK's official website is sazerac.com and has social profiles on LinkedIn.

What is Sazerac UK's SIC code NAICS code?

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Sazerac UK's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 3121 - Beverage Manufacturing.

How many employees does Sazerac UK have currently?

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As of March 2026, Sazerac UK has approximately 81 employees across 3 continents, including EuropeAsiaOceania. Key team members include Head Of Sales: R. H.Operations & Logistics Director: S. P.Managing Director: L. E.. Explore Sazerac UK's employee directory with LeadIQ.

What industry does Sazerac UK belong to?

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Sazerac UK operates in the Beverage Manufacturing industry.

What technology does Sazerac UK use?

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Sazerac UK's tech stack includes KantarLucky OrangeiCIMSSalesforceSalsifyUPSJDADHL.

What is Sazerac UK's email format?

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Sazerac UK's email format typically follows the pattern of First@hi-spirits.com. Find more Sazerac UK email formats with LeadIQ.

When was Sazerac UK founded?

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Sazerac UK was founded in 1999.

Sazerac UK

Beverage ManufacturingEngland, United Kingdom51-200 Employees

Sazerac UK has grown to be a leader in the beverage industry, now ranking among the top 10 spirits companies in the UK.

Sazerac UK is the UK subsidiary of the Sazerac Company and is one of the UK’s leading spirit distributors and brand builders representing an award-winning range of Sazerac owned brands and partner spirit brands. Our diverse portfolio of award-winning Sazerac brands includes the UK’s fastest growing bourbon brand, Buffalo Trace, the powerhouse brand, Southern Comfort and the hottest shot brand in the UK, Fireball. We are proud to build partner spirits brands in the UK including the number 1 sambuca, Antica Sambuca, the fastest growing shot brand, Tequila Rose and the number 1 independent super premium flavoured gin, Warner's.

Section iconCompany Overview

Headquarters
60 Marina Place London, England kt1 4bh United Kingdom
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
3121 - Beverage Manufacturing
Founded
1999
Employees
51-200

Section iconFunding & Financials

  • $1M

    Sazerac UK's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Sazerac UK's revenue is estimated to be in the range of $1M

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