Insights

Acquisition Momentum SB Nation recently transitioned ownership to Penske Media in June 2026, indicating a potential for cross-sell opportunities with Penske’s broader media ecosystem and advertisers.

Monetization Expansion The company has launched paid newsletter products and runs a diversified ad tech stack, presenting opportunities to upsell subscription bundles, sponsorships, and premium content partnerships.

Scale and Reach As a Vox Media property with a large, engaged audience and a revenue tier suggesting enterprise-level scale, there is potential for premium advertising solutions, programmatic partnerships, and brand integrations.

Sports Storytelling Investment in editorials like outsized editorial packages (e.g., Outsports Power 100) and niche partnerships signals openness to targeted sponsorships, content series, and community-driven campaigns.

Tech and Platforms Reliance on WordPress, major ad-tech partners, and CRM/engagement tools indicates readiness for advanced marketing tech collaborations, data-driven ad products, and integrated marketing solutions.

Similar companies to SB Nation

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Barstool Sports
1.4K$500M - $1B
FOX Sports
3.5K$1B - $10B
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12K$1B - $10B

SB Nation Tech Stack

SB Nation uses 8 technology products and services including Amazon Advertising, Criteo, Google AdSense, and more. Explore SB Nation's tech stack below.

Amazon Advertising
Advertising
Criteo
Advertising
Google AdSense
Advertising
Twitter Ads
Advertising
WordPress
Content Management System
Zendesk
Documentation Tools
Amazon Simple Email Service
Email
Google Workspace
Email

Media & News

SB Nation's Email Address Formats

SB Nation uses at least 8 email formats:

SB Nation Email Formats	Example	Percentage
First.Last@sbnation.com	John.Doe@sbnation.com	91%
First@sbnation.com	John@sbnation.com	6%
FirstL@sbnation.com	JohnD@sbnation.com	2%
FLast@sbnation.com	JDoe@sbnation.com	1%
First.Last@voxmedia.com	John.Doe@voxmedia.com	95%
First@voxmedia.com	John@voxmedia.com	2%
Last@voxmedia.com	Doe@voxmedia.com	2%
First.Middle@voxmedia.com	John.Michael@voxmedia.com	1%

Frequently Asked Questions

What is SB Nation's phone number?

You can contact SB Nation's main corporate office by phone at

+1-202-747-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SB Nation's official website and social media links?

SB Nation's official website is sbnation.com and has social profiles on LinkedIn.

How much revenue does SB Nation generate?

As of August 2026, SB Nation's annual revenue is estimated to be $1B - $10B.

What is SB Nation's NAICS code?

SB Nation's NAICS code is 5162.

How many employees does SB Nation have currently?

As of August 2026, SB Nation has approximately 756 employees across 6 continents, including North America, Europe and Asia. Key team members include Chief Editor: K. S., Editor In Chief: C. L. and Director Of Development: S. K. Explore SB Nation's employee directory with LeadIQ.

What industry does SB Nation belong to?

SB Nation operates in the Online Audio and Video Media industry.

What technology does SB Nation use?

SB Nation's tech stack includes Amazon Advertising, Criteo, Google AdSense, Twitter Ads, WordPress, Zendesk, Amazon Simple Email Service and Google Workspace.

What is SB Nation's email format?

SB Nation's email format typically follows the pattern of First.Last@sbnation.com. Find more SB Nation email formats with LeadIQ.

SB Nation

Q: What is SB Nation's official website and social media links?

SB Nation's official website is sbnation.com. SB Nation has social profiles on LinkedIn.

Q: How many employees does SB Nation have currently?

SB Nation has approximately 756 employees.

Q: What technology does SB Nation use?

SB Nation's tech stack includes OpenAI, jQuery, Google Publisher Tag, The Trade Desk, Agentforce.

Online Audio and Video MediaDistrict of Columbia, United States501-1000 Employees

SB Nation is an online audio and video media company that operates a network of team-focused sites created by and for modern sports fans. The platform delivers content across a connected digital ecosystem to inform and entertain readers and listeners. It is part of Vox Media, a family of brands that includes The Verge, Vox, Polygon, and Eater, and Vox Media reports a combined audience of about 165 million. 
Based in Washington, DC, the company employs a sizable workforce across its portfolio of sports sites. In June 2026, Penske Media acquired SB Nation, signaling a major ownership change for the network.