Expansion momentum Scandic is rapidly expanding with multiple new openings planned in 2027 including a Scandic Go location beneath Drottninggatan in Stockholm and a Köping franchise, signaling growing footprint and collaboration opportunities for technology, procurement, and services.

Franchise partnerships Growth through franchising with Norlandia and other partners presents a channel to offer scalable management, loyalty integrations, and standardized tech platforms across new properties.

Sustainability leadership As a sustainability leader with accessibility focused Design for All, there is potential to pitch energy management, green building certifications, and inclusive guest experience solutions to strengthen brand and compliance across the portfolio.

Digital & tech stack A mature tech ecosystem (Power BI, Salesforce Sales Cloud, Contentstack, continuous delivery) creates opportunities to upsell data analytics services, CRM enhancements, and content automation for marketing, revenue management, and guest personalization.

Financial & scale Mid-market revenue and a sizable employee base indicate readiness for procurement partnerships in hospitality technology, guest experience platforms, and site-level IT services to support existing operations and new openings.