Strategic partnerships Scene+ is co-owned by Scotiabank, Empire Company Limited, and Cineplex, with recent partnerships expanding to Shell Canada and Wise Marketer Group. This indicates a strong willingness to collaborate with financial, retail, and energy brands, opening opportunities for co-branded loyalty integrations and cross-promotional campaigns.

Loyalty growth With over 15 million members and ongoing Points Days events, there is clear demand for enhanced earning opportunities and seasonal promotions. Sales teams can propose elevated point-earning campaigns, limited-time offers, and partner-driven rewards to boost engagement and card-based partnerships.

Retail network expansion Existing and expanding partner base includes Sobeys, IGA, Safeway, Foodland, FreshCo, Home Hardware, and Cineplex venues. This broad retail footprint creates multiple product integration opportunities, including in-store promotions, digital wallet offers, and cross-channel attribution across groceries and entertainment.

Tech enabled Tech stack features analytics and eCommerce tooling (Google Analytics Enhanced eCommerce, Databricks, Amazon RDS) and PCI DSS compliance. This enables data-driven loyalty optimization, targeted campaigns, and secure card-linked offers suitable for financial industry partners and large retailers.

Market momentum Recent activity includes launching Scene+ Points Days and notable media coverage, signaling an active growth phase and event-driven promotions. This environment is ripe for new partner-led campaigns, seasonal boosts, and regional market expansion opportunities, particularly in Quebec and broader North America.