Strong Market Presence Schlage Locks has a well-established reputation in the home security market, with over a century of experience and being recognized as America's Most Trusted Door Lock Brand for multiple consecutive years, indicating high consumer confidence and brand loyalty.

Innovative Product Launches Recent launches such as the Arrive Smart WiFi Deadbolt and the Pin & Tumbler Studio demonstrate Schlage's focus on integrating smart technology and design-forward solutions, presenting opportunities to target smart home enthusiasts and tech-savvy homeowners.

Digital Expansion The development of the Schlage Home app to enhance smart lock user experience shows an emphasis on digital connectivity, suggesting potential sales channels through app-based integrations and smart home system partnerships.

Recognition and Awards Winning awards like the Good Housekeeping Home Reno Award provides leverage to approach premium customers and upscale renovation projects, expanding market opportunities into a more design-conscious segment.

Growing Customer Trust Being recognized as the most trusted brand indicates high customer satisfaction and repeat business potential, which can be tapped into by offering loyalty programs, complementary security products, and personalized solutions to existing customers.