Trusted Brand Recognition Schlage is recognized as America's Most Trusted door lock and hardware brand for 2026, highlighting strong consumer confidence and an opportunity to expand premium and trusted access control solutions to security-conscious segments.

Innovative Product Launches Recent launches such as the Refined Finishes Collection, Pin & Tumbler Studio line, and the smart WiFi Deadbolt demonstrate Schlage's focus on innovation and modern design, presenting opportunities to upsell advanced and stylish smart lock systems to tech-savvy homeowners and renovation projects.

Active Market Engagement Participation in prominent industry events like the International Builders' Show and launching new product lines indicates a proactive strategy to target home builders, renovators, and security integrators, suggesting potential partnerships for large-scale access control integrations.

Growing Revenue Streams With a revenue range of 50 to 100 million dollars and recent product innovations, Schlage is positioned for growth, offering sales channels opportunities in both residential and commercial markets through strategic collaborations and channel expansion.

Technology Adoption Utilizing advanced tech stack elements like AWS, Salesforce Audience Studio, and engaging in smart home innovation, Schlage is well-positioned to target the smart home market, opening avenues for partnerships with IoT platform providers and home automation integrators.