Healthcare expansion There is a recent pattern of Schmidt Associates partnering on healthcare-related projects, including repurposing facilities for medical education and crisis response spaces. This signals a sales opportunity to target hospitals, medical schools, and healthcare systems seeking adaptive reuse, patient-centered design, and safer, scalable environments.

Education focus The firm has recent projects involving schools and university facilities, such as transforming a 1931 building into faculty offices for the IU School of Medicine. Approach higher-ed institutions and K-12 networks for campus planning, renovations, and performance-ready learning environments.

Strategic partnerships Frequent collaborations with external firms and consultancies (Firefly, Waypoint Strategies) indicate openness to joint ventures and multi-disciplinary programs. Leverage this to propose integrated design-build and facilities planning services to clients seeking comprehensive project delivery.

Waypoint division The launch of Waypoint Strategies shows a formal emphasis on planning, building operations, and lifecycle maintenance. Target facility managers, operators, and compliance teams with services around space optimization, maintenance planning, and operating cost reductions.

Leadership and growth Hiring activity in 2023–2024 (marketing, chief of staff, client liaison roles) and revenue scale to mid-market levels suggest a growing firm with appetite for expanding client bases. Engage in targeted outreach to mid-market institutions and corporate clients looking for scalable design and project leadership.