Health policy focus Target public affairs and health policy buyers by highlighting Schmidt Public Affairs’ specialization in integrated health policy and healthcare communications to differentiate from general PR firms.

DC influence Leverage their strong positioning in Washington DC and relationships with key health stakeholders to offer policy influence and rapid issue-response services for clients navigating regulatory changes.

Mid-market clients Position Schmidt as a preferred partner for mid-market health brands and associations given their revenue range and award-winning track record, filling a niche between large firms and boutique shops.

Tech-enabled PR Propose expanded data-driven and digital strategy offerings by combining their current tech stack signals (JSON-LD, Priority Hints, HTTP/3) with analytics to demonstrate measurable impact on policy outcomes and brand sentiment.

Growth opportunities Pitch escalation into integrated campaigns that align public affairs with healthcare branding, stakeholder engagement, and media relations to capture broader budget pools and cross-sell services.