Strategic partnerships Leverage fellow event and hotel partnership opportunities to offer bundled experiences or sponsorships that cross-promote Scrapbook Expo with hospitality venues, increasing attendance and exhibitor leads.

Hotel discount leverage Capitalize on past collaborations like Renaissance Hotel Marrakech by negotiating regional hotel partnerships and exclusive discounts to attract attendees, vendors, and travel-ready exhibitors.

Expand exhibitor spectrum Target suppliers in related art and craft segments to broaden the vendor base, given the current focus on scrapbooking, paper crafting, and stamping, while highlighting potential cross-sell with gifting and craft supplies brands.

Digital engagement Utilize the existing tech stack and social feeds to nurture leads with scheduled calendars, event promos, and exhibitor spotlights, driving registrations and booth inquiries for upcoming expos.

Growth through events Promote calendar-driven events and seasonal showcases as a recurring sales channel, offering sponsorships, VIP experiences, and bundled product demos to boost revenue under the sub $1M revenue profile.