Growing Funding Base With over 108 million dollars raised since its inception, Scratch Financial demonstrates strong investor confidence and financial stability, indicating potential for expansion and increased product offerings that could benefit strategic partners.

Market Expansion Opportunities Having partnered with more than 12,000 healthcare practices across the US and Canada, there is a significant opportunity to broaden partnerships in additional markets or specialize in niche healthcare sectors to grow customer reach.

Technology Integration Utilizing cutting-edge tech like AWS Lambda, React, and Google Cloud suggests a focus on seamless digital experiences; sales efforts could target tech-forward healthcare providers looking for innovative financing solutions.

Financial Sector Alignment Operating within the fintech space with a revenue range of 50 to 100 million and comparable firms like Credit Karma and LendingTree, there’s potential to offer co-branded or complementary financial products to existing client bases.

Leadership & Innovation Recent hires such as CTO Steven Tamm and Chief Risk Officer Brian Briggs indicate leadership focus on technology and risk management, highlighting opportunities for partners that can enhance or complement Scratchpay's innovative platform.