Expanding Customer Base Allheart's focus on providing a wide selection of medical scrubs, accessories, and personalized products positions it well to attract long-term healthcare professionals and students, representing a reliable customer segment for growth.

Digital Advertising Opportunity With an existing tech stack that includes major platforms such as Microsoft Advertising and Facebook, there is potential to enhance targeted advertising campaigns to reach healthcare institutions and individual practitioners more effectively.

Market Positioning Competing within a niche alongside companies like FIGS and Scrubs & Beyond indicates an opportunity to differentiate through quality, customer service, or exclusive offerings to capture a larger market share.

Upsell and Personalization Allheart’s ability to offer fast and affordable personalization hints at upselling opportunities for customized medical gear and accessories, increasing average order value per customer.

Growth and Expansion Potential Given the company’s current revenue range and number of employees, there is significant potential for scaling operations and expanding product lines, particularly targeting healthcare educational institutions and medical facilities for B2B sales.