Niche Bengal Target Position Scrumbles as a preferred pet food brand for Bengal cats leveraging recent recognition of being the best food choice for Bengal cats to open targeted partnerships with Bengal cat communities, breeders, and pet retailers specializing in breed-specific nutrition.

Growth via Cat Advent Capitalize on the August 2023 Advent Calendar launch and ongoing product diversification (gut-friendly wet cat food, new wet dog foods) to create seasonal campaigns and bundles with retailers, clinics, and subscription services to drive repeat purchases.

Expansion Funding Leverage the $7.3M funding and strong governance credentials as proof points to pursue channel expansion with specialty pet stores, regional distributors, and e-commerce partners seeking scalable, mission-driven brands with a clear growth trajectory.

Omni-Channel Readiness Highlight Scrumbles’ tech stack including WooCommerce, Cart functionality, AdRoll, and Apple Pay to propose rev-share, paid media, and loyalty collaborations with retailers and pet care platforms that require seamless e-commerce and checkout experiences.

Sustainability & Brand Story Emphasize B Corporation governance and mission-driven branding to win partnerships with eco-conscious retailers, veterinarians, and pet wellness programs, offering co-branded campaigns and influencer/creator collaborations aligned with sustainable pet nutrition.