Insights

Growing Brand Scrumbles is a small to mid-sized pet food brand with funding secured and recent product expansions, presenting a ready-to-engage target for distribution partnerships, retail listings, and co-branded promotions.

Channel Expansion The company launched its online store on Shopify during lockdown and continues to operate with a digital-first approach, indicating openness to multi-channel partnerships, B2B e-commerce wholesale, and digital marketing collaborations.

Product Innovation Frequent product launches including gut-friendly wet cat food, new wet food varieties, and seasonal Advent Calendars suggest opportunities for limited edition SKUs, private-label collaborations, and cross-sell bundles with complementary pet products.

Sustainability & Governance Recognition as a top B Corporation for governance signals strong sustainability and ethical practices, which can be leveraged in partnerships with retailers and brands seeking responsible sourcing and purpose-driven marketing.

Growth Indicators Fundraising activity totaling around $7.3M and revenue under $1M, along with a lean team (11-50 employees), point to high growth potential and early-stage partnership opportunities with manufacturers, distributors, and specialty retailers looking to onboard innovative pet foods.

Similar companies to Scrumbles

Scrumbles Tech Stack

Scrumbles uses 8 technology products and services including Hotjar, Microsoft Clarity, WordPress, and more. Explore Scrumbles's tech stack below.

Media & News

Scrumbles's Email Address Formats

Scrumbles uses at least 2 email formats:
Scrumbles Email FormatsExamplePercentage
First@scrumbles.co.ukJohn@scrumbles.co.uk
83%
Last@scrumbles.co.ukDoe@scrumbles.co.uk
17%

Frequently Asked Questions

What is Scrumbles's official website and social media links?

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Scrumbles's official website is scrumbles.co.uk and has social profiles on LinkedIn and Crunchbase.

How much revenue does Scrumbles generate?

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As of August 2026, Scrumbles's annual revenue is estimated to be <$1M.

What is Scrumbles's NAICS code?

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Scrumbles's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Scrumbles have currently?

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As of August 2026, Scrumbles has approximately 13 employees across 1 continents, including Europe. Key team members include Chief Executive Officer: A. S., Co-Founder: J. W. and Grocery Controller: D. A. Explore Scrumbles's employee directory with LeadIQ.

What industry does Scrumbles belong to?

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Scrumbles operates in the Food and Beverage Services industry.

What technology does Scrumbles use?

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Scrumbles's tech stack includes Hotjar, Microsoft Clarity, WordPress, Zendesk, WooCommerce, Klaviyo, Trustpilot and Piwik PRO Core.

What is Scrumbles's email format?

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Scrumbles's email format typically follows the pattern of First@scrumbles.co.uk. Find more Scrumbles email formats with LeadIQ.

How much funding has Scrumbles raised to date?

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As of August 2026, Scrumbles has raised $7.3M in funding. The last funding round occurred on Mar 13, 2023 for $7.3M.

When was Scrumbles founded?

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Scrumbles was founded in 2018.
Scrumbles logo

Scrumbles

Food and Beverage ServicesEngland, United Kingdom11-50 Employees

Scrumbles is a London-based pet food company that develops nutrition-focused products for cats and dogs. It was founded by two pet owners who say they have a deep understanding of the market from the inside out. The company describes its mission as enabling pets to lead healthy lives while fitting meal times into family routines.

Within the pet food sector, Scrumbles positions itself as a brand offering natural, nutrition-forward options that align with everyday care routines. In 2023, the brand expanded its lineup with the launch of an Advent Calendar for cats and dogs on its website.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $7.3M

    Scrumbles has raised a total of $7.3M of funding over 1 rounds. Their latest funding round was raised on Mar 13, 2023 in the amount of $7.3M as a Venture Round.

  • <$1M

    Scrumbles's revenue is estimated to be in the range of <$1M

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