Expanded Retail Leverage recent INFRA partnership to push distribution across 380 independent retailers and 600+ store locations; target natural food channels and boutique wellness shops for cross-sell of energy, sports, and wellness gummies plus the new Power Up Creatine Gummies.

Thought Leadership Capitalize on founder Dr. Connie Wan’s NAPABA 2025 speaker engagement to build credibility with healthcare professionals, athletes, and reputable retailers; develop co-marketing collateral and webinar opportunities that translate expertise into B2B partnerships.

Performance Focus Position gummies as bioavailable, fast-absorbing alternatives to pills for athletic and wellness markets; use the Energon Qube and Mocca Shots narratives to target fitness clubs, sports teams, and performance-focused consumers seeking convenient, high-absorption products.

New Product Potential Explore expansions into additional macro categories such as creatine gummies and other performance supplements to broaden product line and address powder-averse athletes and busy professionals who prefer chewables with proven efficacy.

Digital & Partnerships Leverage redesigned website and multichannel tech stack (advertising, email automation, CRM, reviews) to accelerate direct-to-consumer growth; align with retailers via co-branded campaigns, and nurture prospects through targeted messaging for wellness and sports nutrition shoppers.