Insights

Innovative Wellness Programs Second Nature has demonstrated a strong focus on expanding its weight management offerings through medication-supported programs featuring drugs like Mounjaro, Ozempic, and Wegovy. This indicates a demand for comprehensive digital health solutions that combine behavioral science with medical treatments, creating opportunities to provide integrated digital support platforms or management tools for health providers.

AI-Powered Coaching The launch of CoachGPT showcases Second Nature's investment in AI-driven personalized health coaching. This presents potential for sales of AI integration tools, chatbot solutions, or data analytics services to enhance personalized customer engagement and improve coaching efficacy for similar health and wellness brands.

Sustainability & Advocacy With campaigns like Stop Fad Diets, Second Nature emphasizes evidence-based approaches and long-term health habits. Partnerships with health regulators, medical institutions, or educational content providers could open avenues for sales in health literacy platforms or compliance-driven digital solutions for clinical programs.

Tech Stack and Data Analytics Utilizing tools such as Google Analytics, Intercom, and Visual Website Optimizer indicates an emphasis on behavioral data and user engagement analysis. Opportunities exist to offer advanced analytics, customer segmentation, or targeted marketing automation solutions tailored for health and wellness companies seeking to optimize user retention and conversion rates.

Market Expansion Potential Second Nature’s launches in the UK, supported by recent regulatory approvals, suggest a growing market for digitally integrated weight management programs. Sales prospects may include healthcare SaaS providers, digital health startups, and clinics seeking to adopt or scale similar technology-driven wellness solutions across regions with evolving medical guidelines.

Second Nature Tech Stack

Second Nature uses 8 technology products and services including Visual Website Optimizer, DBT, HiBob, and more. Explore Second Nature's tech stack below.

  • Visual Website Optimizer
    Analytics
  • DBT
    Continuous Integration
  • HiBob
    Human Resource Management System
  • Emotion
    Javascript Frameworks
  • Intercom
    Live Chat
  • Google
    Search Engines
  • X-XSS-Protection
    Security
  • Google Analytics
    Web Analytics

Media & News

Second Nature's Email Address Formats

Second Nature uses at least 2 format(s):
Second Nature Email FormatsExamplePercentage
First@secondnature.ioJohn@secondnature.io
55%
First.Last@secondnature.ioJohn.Doe@secondnature.io
36%
Last@secondnature.ioDoe@secondnature.io
9%

Frequently Asked Questions

Where is Second Nature's headquarters located?

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Second Nature's main headquarters is located at 58 Wood Lane London, England w12 7rz United Kingdom. The company has employees across 5 continents, including EuropeAfricaNorth America.

What is Second Nature's official website and social media links?

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Second Nature's official website is secondnature.careers.hibob.com and has social profiles on LinkedIn.

What is Second Nature's NAICS code?

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Second Nature's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Second Nature have currently?

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As of April 2026, Second Nature has approximately 144 employees across 5 continents, including EuropeAfricaNorth America. Key team members include Chief Financial Officer: K. B.Chief Technology Officer: R. B.Vp Of Product: K. D.. Explore Second Nature's employee directory with LeadIQ.

What industry does Second Nature belong to?

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Second Nature operates in the Wellness and Fitness Services industry.

What technology does Second Nature use?

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Second Nature's tech stack includes Visual Website OptimizerDBTHiBobEmotionIntercomGoogleX-XSS-ProtectionGoogle Analytics.

What is Second Nature's email format?

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Second Nature's email format typically follows the pattern of First@secondnature.io. Find more Second Nature email formats with LeadIQ.

When was Second Nature founded?

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Second Nature was founded in 2015.

Second Nature

Wellness and Fitness ServicesEngland, United Kingdom51-200 Employees

Make losing weight feel Second Nature.

Our app uses behavioural science to retrain your mind to make healthy choices automatically, so these stick in the long run

Section iconCompany Overview

Headquarters
58 Wood Lane London, England w12 7rz United Kingdom
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Second Nature's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Second Nature's revenue is estimated to be in the range of $25M$50M

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