Insights

Medication-Enhanced Programs Leverage Second Nature's recent expansion into medication-supported weight loss programs (Mounjaro, Ozempic/Wegovy) to position bundled offers with pharmaceutical partners, clinics, and insurance providers seeking integrated weight management solutions.

AI Coaching Growth Capitalize on CoachGPT and AI-driven health coaching capabilities to propose enterprise-grade or white-labeled digital coaching platforms for corporate wellness programs, primary care networks, and weight-management clinics seeking scalable personalization.

Regulatory Ready Highlight the company’s UK regulatory activity and MHRA-aligned programs to pursue partnerships with healthcare providers, pharmacies, and telehealth platforms requiring compliant, evidence-based weight loss interventions.

Data and Personalization With a tech stack including MongoDB, Mixpanel, Hotjar, and Salesforce, target mid-market health networks and wellness platforms that need robust analytics, user segmentation, and behavior-driven engagement to improve adherence and outcomes.

Wellness Ecosystem Position Second Nature as a holistic wellness partner by combining app-based behavior retraining, 1:1 coaching history, and exclusive recipe content, appealing to employer-sponsored programs, insurers, and PBMs seeking comprehensive lifestyle solutions.

Similar companies to Second Nature

Second Nature Tech Stack

Second Nature uses 8 technology products and services including Hotjar, Mixpanel, HashiCorp Terraform, and more. Explore Second Nature's tech stack below.

Media & News

Second Nature's Email Address Formats

Second Nature uses at least 3 email formats:
Second Nature Email FormatsExamplePercentage
First@secondnature.ioJohn@secondnature.io
55%
First.Last@secondnature.ioJohn.Doe@secondnature.io
36%
Last@secondnature.ioDoe@secondnature.io
9%

Frequently Asked Questions

What is Second Nature's official website and social media links?

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Second Nature's official website is secondnature.io and has social profiles on LinkedIn.

How much revenue does Second Nature generate?

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As of August 2026, Second Nature's annual revenue is estimated to be $25M - $50M.

What is Second Nature's NAICS code?

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Second Nature's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Second Nature have currently?

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As of August 2026, Second Nature has approximately 150 employees across 5 continents, including Europe, Africa and North America. Key team members include Chief Financial Officer: K. B., Chief Technology Officer: R. B. and Vp Of Product: K. D. Explore Second Nature's employee directory with LeadIQ.

What industry does Second Nature belong to?

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Second Nature operates in the Wellness and Fitness Services industry.

What technology does Second Nature use?

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Second Nature's tech stack includes Hotjar, Mixpanel, HashiCorp Terraform, Salesforce, MongoDB, HubSpot, Trustpilot and Stripe.

What is Second Nature's email format?

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Second Nature's email format typically follows the pattern of First@secondnature.io. Find more Second Nature email formats with LeadIQ.

When was Second Nature founded?

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Second Nature was founded in 2015.
Second Nature logo

Second Nature

Wellness and Fitness ServicesEngland, United Kingdom51-200 Employees

Second Nature operates in the wellness and fitness services sector, delivering a digital weight-management program. Its app uses behavioral science to retrain users' decision-making toward healthier choices, aiming for long-term habit formation. Based in London, United Kingdom, the company operates as a mid-sized provider focused on long-term weight management. In 2023, Second Nature expanded its offerings to include medication-supported weight-loss pathways and introduced an AI health coaching tool. A notable recent development is the January 2024 announcement that it will launch a Mounjaro weight-loss programme in the UK following MHRA approval.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Second Nature's revenue is estimated to be in the range of $25M - $50M

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