Strategic Partnerships Securian Financial has a history of forming strategic partnerships to enhance its offerings, like the recent collaboration with Empathy Project Ltd. This presents an opportunity for BD and SDRs to explore potential partnership opportunities with complementary businesses in the insurance and finance sectors.

Innovative Product Launches The launch of new products, such as the Term Life Insurance for the finance company market, showcases Securian Financial's commitment to innovation. Sales teams can leverage these new offerings to target specific market segments seeking such solutions, allowing them to capitalize on the innovative portfolio.

Key Personnel Additions Securian Financial's recent appointments of executives like Darryl Jackson and Kristin Ferguson indicate a focus on strengthening leadership. Sales professionals can use these additions as an entry point to engage with decision-makers and pitch solutions that align with the company's strategic direction.

Acquisition and Asset Sale The sale of assets to Cetera Holdings presents a potential landscape for business development opportunities. Sales professionals can explore partnerships or offerings that complement the asset sale, tapping into new channels and markets for growth.

Competitive Analysis Analyzing Securian Financial's key competitors like Aegon and Northwestern Mutual provides sales teams with insights into market positioning and differentiation strategies. BD and SDRs can tailor their sales approach by highlighting Securian Financial's unique value propositions compared to industry rivals.