Recent Acquisition Security Home Mortgage was acquired by Citizens Community Bank in May 2024, positioning it as an independent subsidiary. This acquisition highlights a potential opportunity to offer tailored banking and mortgage solutions to a client now supported by a larger financial institution seeking innovative loan products.

Partnership Expansion The recent integration with Foyersavings demonstrates Security Home Mortgage's openness to strategic partnerships that can enhance their lending platform. Targeting similar partnership opportunities with fintech or real estate tech firms could open new channels for mortgage clients.

Market Focus As a Utah-based local lender with a longstanding presence since 1999, Security Home Mortgage prioritizes regional market dominance. Developing localized marketing strategies and co-marketing with community banks could strengthen their market share and attract more regional homebuyers.

Customer Engagement Security Home Mortgage hosts bi-annual client appreciation events, fostering strong customer relations and loyalty. Leveraging these events for referral programs or exclusive product offers could improve customer retention and generate new leads.

Tech Adoption Utilizing advanced tracking and SEO tools like Google Tag Manager and Yoast SEO, the company actively enhances its online visibility. Offering digital marketing or SEO services could further boost their online lead generation efforts and increase overall mortgage applications.