Market potential Target health care facilities and hospitals in Southeastern Wisconsin where SPI already operates and has brand recognition, leveraging their guard and loss prevention strengths to cross-sell comprehensive security services.

Growth signals Opportunity to pursue MSP style security solutions through partnerships with Per Mar Security Services network, as SPI has history of acquisitions and expansion, indicating appetite for scalable security offerings.

Leadership leverage Engage with senior leadership and decision makers connected to Brian Duffy’s executive tenure to position premium services, training programs, and advanced analytics as value adds for client retention and growth.

Technology upsell Offer modern security tech integrations such as analytics dashboards, access control, and cloud-based monitoring to complement existing tech stack (Google Cloud, Analytics) and improve operational efficiency for healthcare clients.

Competitive positioning Differentiate by emphasizing local presence, specialized knowledge of Southeastern Wisconsin markets, and the aligned focus on hospitals and health care, targeting mid-market health care providers seeking reliable, compliant security partners.