Strong Market Presence Select Blinds is the highest rated and most reviewed online window treatment company in the United States, with over 300,000 customer reviews. This demonstrates substantial brand recognition and customer trust, providing a solid foundation for upselling premium products and expanding into new product lines.

Award-winning Reputation The company has received multiple industry awards and recognitions in 2025, including Top Blinds & Shades Provider and Top Roller Window Coverings Brand. These accolades enhance its credibility, presenting an opportunity to leverage brand prestige in marketing campaigns targeting premium or specialty window treatments.

Innovative Product Launches Recent launches like the Stick & Go Cellular Shades and collaborations such as the V&A William Morris Collection indicate a focus on innovation and design partnerships. Opportunities exist to promote these unique offerings to customers seeking customizable and design-forward window coverings.

Expansion in Sustainable Products Partnerships promoting green living, such as with Midwest Husbands LLC for cordless blackout cellulars, suggest a strategic focus on eco-friendly and safe products. This aligns with growing consumer interest in sustainability, opening avenues to target eco-conscious segments.

Market Penetration Needs Despite strong market positioning, the recent data breach affecting over 200,000 consumers highlights a need for enhanced cybersecurity and customer reassurance. Strengthening data security protocols can serve as a differentiator and foster trust, especially when pursuing new customer acquisition strategies.