Market expansion With 150+ showrooms nationwide and ongoing new location openings, there are opportunities to upsell wholesale programs, partner collaborations, and co-branded marketing with regional retailers to extend market reach.

Luxury partnerships Recent collaboration with McGee & Co indicates demand for premium, design-forward collections. Leverage co-branded product launches and designer-focused campaigns to attract high-end customers and professional interior designers.

Digital engagement The tech stack includes Optimizely, Salesforce, and marketing tools—focus on personalized web experiences and CRM-driven outreach to convert showroom leads, measure installers, and optimize post-purchase support.

Operational resilience Recent headcount reductions and factory closures signal potential inventory and supply chain disruptions. Proactively offer flexible production timelines, alternative material options, and contingency partnerships to protect revenue and customer satisfaction.

Competitive positioning Competitor activity and industry chatter highlight opportunities to differentiate through turnkey design services, bespoke measurement and installation, and a robust bespoke offering that can be scaled via partnerships with design studios and contractors.