Craft Lodging Momentum Select Registry runs a recognized Craft Lodging program with annual awards, highlighting unique properties and guest experiences—an opportunity to upsell premium partnerships, exclusive listings, and enhanced marketing collaborations with aligned hospitality brands.

Awards and PR magnet Consistent press coverage and award recognition across 2023-2026 suggest strong media interest. Sales teams can leverage earned media potential to secure sponsored content, co-branded campaigns, or enhanced visibility for partner properties in exchange for participation in awards and events.

Technology stack leverage The tech stack includes HubSpot Analytics, WordPress, Mailchimp, SendGrid, and Canary partner integrations, indicating openness to marketing automation and guest communications. There is a path for pursuing advanced CRM, email nurture flows, and guest experience tools as value-add offerings.

Strategic partnerships Alliance history with Canary Technologies and other agencies signals readiness for partner ecosystems. There is potential to introduce integrated guest management, loyalty, or OTA connectivity solutions to simplify operations for independent properties.

Mid-market opportunity With revenue in the upper hundreds of thousands to low hundreds of millions and a lean 2-10 employee profile, Select Registry sits between boutique independents and larger networks, suggesting a target for scalable, cost-effective technology, marketing services, and distribution partnerships tailored to craft lodges.