Acquisition leverage Select Star was acquired by Snowflake in December 2025, presenting a potential upsell or expansion path to Snowflake customers and Horizon Catalog users who need enhanced data governance and semantic capabilities for AI initiatives.

AI readiness As a modern data governance platform enabling AI, analytics, and self-service at scale, there are opportunities to bundle Select Star’s cataloging, lineage tracing, and semantic layer with existing AI/data platforms to accelerate trust in enterprise AI deployments.

Cloud ecosystem Currently leveraging AWS, Salesforce, Google Workspace, SendGrid, and related tools, targeting enterprises using these ecosystems can yield cross-sell opportunities, especially for data democratization and cloud data migrations.

MWC momentum Active outreach at Mobile World Congress and the rollout of DATUMO Eval for generative AI reliability verification indicate a focus on scalable AI governance solutions, ideal for partnerships with telcos, hyperscalers, and AI-first enterprises.

Data governance niche With capabilities like end-to-end data lineage, shared business glossary, and semantic layer, there is a clear cross-sell potential to larger analytics and data platforms seeking a robust governance foundation for enterprise AI initiatives.