SMB SME Focus Target mid-market and SME clients within Selectour Afat Affaires network, leveraging their strong purchasing power and global buying power to offer negotiated travel programs, corporate fare agreements, and managed travel services to France-based PME-PMI clients.

Business Travel Growth Capitalize on their dual strength in tourism and business travel by proposing integrated travel management solutions, including policy-compliant-booking tools, expense management, and aggregated reporting for both corporate and group travel segments.

Tech Enabled Position offerings around the network’s tech stack (PWA, analytics, tag management, Didomi consent, Google Workspace) to deliver seamless online booking, real‑time expense syncing, duty of care features, and data-driven insights for travel spend optimization.

Brand & Expansion Leverage Selectour Afat’s established brand and nationwide footprint (nearly 1200 points of sale) to target enablers for travel programs, such as regional manufacturing, professional services, and logistics firms seeking distributed sales and on‑site support.

Digital Experience Offer mobile-first, personalized travel experiences that build on the mobile app momentum noted in their history, emphasizing mobile itineraries, mobile approvals, and real-time travel alerts to improve adoption and traveler satisfaction.