Sustainability Focus Leverage Selenite Beauty’s emphasis on clean, planet-positive products to position premium, eco-friendly SKUs and private-label opportunities aligned with their mission and growing demand for sustainable personal care.

Holistic Wellness Expansion Target cross-sell between the spa services and product line by offering exclusive spa-branded skincare kits, bundled services, and membership programs that drive repeat visits and higher average order value.

Digital Commerce Leverage Capitalize on their existing e-commerce stack (Shopify, Klaviyo, AdRoll) to run targeted campaigns, loyalty programs, and content partnerships that expand online reach and convert wellness-conscious shoppers.

Market Positioning Position as a boutique, Moon Goddess-inspired brand competing with niche retailers; identify wholesale or pop-up opportunities with like-minded boutiques and wellness studios to accelerate distribution and brand awareness.

Revenue Growth Levers With current revenue under one million and a small team, propose scalable, low-friction product expansions, subscription boxes, and exclusive releases to drive consistent revenue while validating new channels for growth.