Ownership Expansion The recent acquisition by Violet Grey signals an opportunity to explore cross-promotional strategies, exclusive product offerings, or co-branded marketing initiatives to leverage their combined luxury and green beauty customer bases.

Growing Market Presence With revenue estimates between 10 million and 25 million and a strong reputation in green beauty, there is potential to introduce premium or new eco-friendly product lines aimed at health-conscious consumers seeking upscale skincare options.

Industry Collaborations The company's strategic partnerships with entities like The Good Face Project and TerraCycle highlight an openness to innovative, eco-centric solutions, presenting opportunities to supply sustainable packaging, cruelty-free ingredients, or eco-friendly formulations.

Digital Engagement Their tech infrastructure with tools like Amplitude and Google Ads suggests a focus on targeted digital marketing; this indicates a potential to expand digital campaigns, influencer collaborations, or personalized online experiences to boost sales and customer loyalty.

Expansion Potential Limited employee size alongside recent growth activities imply room to bolster sales efforts, new retail partnerships, or expanding into new geographic markets, particularly with their notable acquisitions and collaborations indicating a scalable business model.