Community impact Target partnerships with community-focused nonprofits, workforce development programs, and small business support organizations to expand affordable financial services, leveraging Self-Help FCU’s mission to serve low-wealth and underserved communities.

Housing and real estate Leverage the mortgage product development and tenancy-in-common ownership initiatives to offer co-ownership or shared equity financing solutions to affordable housing projects, nonprofits managing housing, and rural/urban development partners.

Partnership expansion Identify opportunities with large regional CDFIs and community collaboration networks (e.g., Community Coalition, WWBIC, NWSCDC) to co-market and co-develop loan products, emergency funding programs, and capacity-building initiatives.

Digital and tech stacking Position integration services around the existing tech stack (cloudflare, Fiserv, Ruby, SQL) to offer streamlined lending, faster onboarding, and secure digital wallet features for underserved customers, improving accessibility and throughput.

Financial resilience programs Propose zero or low-interest emergency loan programs and financial literacy collaborations with local United Ways and community organizations to attract customers seeking affordable credit and build long-term loyalty.