SellPoints (Now Syndigo)
Software DevelopmentCalifornia, United States11-50 Employees
Sellpoints provides an e-commerce optimization platform that helps brands and retailers connect with shoppers through targeted, product-focused storytelling on retail sites. The platform enriches product pages with interactive experiences such as videos, product tours, image galleries, 360 views, and customer reviews to inform and inspire purchases. It also offers analytics and insights to guide page optimization, aiming to increase sales and reduce returns. Based in Emeryville, California, it operates as a small-to-mid-sized software company serving brands and retailers seeking to improve online conversion and shopper engagement. In 2019, Syndigo LLC acquired Sellpoints, integrating the business into Syndigo's product information and content capabilities.