Semiserious: Humor Branding Agency

Advertising ServicesIllinois, United States2-10 Employees

Obedient is funnier than you. A humor branding agency—the first of its kind—Obedient believes that standing out isn’t a matter of taste, it’s a matter of survival. With that ethos as the wind in their, ahem, sales, they launch brands and campaigns that hook consumers in...and keep them coming back for more. And yeah, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it. Founded by Allie LeFevere and Lyndsay Rush (informally known as The Bad Girls of Branding), Obedient believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave (in order to bring new life to their objectives). They would never brag about their work being published in places like: Adweek, The New York Times, Rolling Stone, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so they’ll make an exception. 

In addition to their client work—brands like Blue Bunny, Native, Choice Organics, Clif Bar, Waterboy, JOI, Pie, Yogi Tea, Hilton, Alleyoop, and The Dallas Cowboys—they run the Obedient Podcast Network which plays host to a trio of business and comedy podcasts: 
—Can They Brand That? a brainstorming show where they pick a brand, set the clock for 20-minutes and ideate as many creative ideas as they can, 
—Brandsplaining—a business-casual podcast, and 
—Fangasm—a comedy podcast reading steamy, pop-culture fanfic (Think: Marvel, Schitt's Creek, The Office, Harry Potter, Star Wars, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts. 

To conclude this li’l summary with a tender moment, Obedient was formed to bring more levity, positivity, and personality to marketing...but also to the world. Awww.

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