Expansion opportunities SMS has a history of aggressive growth through acquisitions and product expansion, presenting a clear opportunity to cross-sell Medicare, retirement planning, and life insurance solutions across newly acquired agencies and their client bases.

AEP Central leverage The launch of AEP Central creates a centralized hub for agents during the annual enrollment period, offering a doorway to upsell implementation services, enhanced digital tools, and training packages for Medicare solutions.

Integrated tech stack With a modern, integrated tech environment including HubSpot, DocuSign, Okta, and SharePoint, there is a strong foundation to position value-added services such as policy administration automation, digital onboarding, and data-driven prospecting to independent agents.

Retirement income focus Recent acquisitions of retirement planning and advisory firms indicate a strategic push into annuities and wealth protection, suggesting sales opportunities to cross-sell retirement income products to existing Medicare and health insurance clients.

Scale and reach As a national FMO with a revenue range in the billions and a large independent agent network, SMS presents a scalable channel for insurers seeking distribution expansion in health, life, and Medicare products across diverse markets.