Community Engagement Senior Times of South Central Michigan has a dedicated readership of mature individuals aged 50+ in Barry, Branch, and Calhoun Counties, indicating a strong local presence and potential for targeted advertising and community-focused services.
Digital Infrastructure With a tech stack featuring PHP, jQuery, Bootstrap, and Google Maps, the company maintains a modern web platform that can support digital advertising solutions, sponsorship opportunities, or interactive content partnerships.
Market Positioning Operating in a niche age 50+ community media segment with revenue estimates between 1 million to 10 million dollars presents an opportunity to offer specialized marketing solutions tailored to mature audiences and local businesses.
Growth Potential Compared to similar companies like Kalamazoo Gazette and Next Avenue, Senior Times's focused regional scope offers a personalized platform for local brands looking to deepen community ties and increase engagement.
Advertising Opportunities The company's community-minded mission aligns with brands targeting mature demographics; offering customized advertising packages within the publication could unlock new revenue streams and align with their educational and advocacy values.