Innovative Product Line Sensel has a track record of developing award-winning products such as the Morph touchpad and Spectral Shiatsu, showcasing their innovation in touch, force, and haptics technologies. This unique product line presents an opportunity to attract customers looking for cutting-edge solutions in human-computer interaction.

Recent Product Launches With the recent launch of the Haptic touchpad and continuous updates to the Morph Firmware, Sensel demonstrates a commitment to product development and enhancement. This momentum in introducing new products creates potential sales opportunities to engage with existing customers for upgrades and attract new clients seeking the latest technology.

Series B Funding Securing $18.8 million in Series B funding signifies investor confidence in Sensel's growth and vision. This financial backing provides the company with resources to expand its market reach, potentially opening doors for partnerships and collaborations that could lead to increased sales and market share.

Key Personnel Appointment The appointment of Harsha Rao as Chief Product and Strategy Officer brings valuable expertise to Sensel's leadership team. Rao's strategic direction and product development insights could help align business objectives with market demands, paving the way for targeted sales strategies and new business opportunities.

Industry Recognition Sensel's industry recognition through awards like 'Best in Show' at SXSW and 'Best MIDI Controller' at NAMM establishes credibility and sets them apart in the competitive tech industry. Leveraging these accolades in sales conversations can enhance brand reputation and credibility, potentially attracting more customers and partnerships.