Innovative Products Sensel is known for innovative touch, force, and haptics technologies like the Morph touchpad and recently launched Spectral Shiatsu instrument, presenting opportunities to target tech-savvy customers in need of cutting-edge interactive solutions.

Funding Boost With a recent $18.8M Series B funding round, Sensel has the resources to expand its market reach and product offerings, making it an ideal time to approach the company for partnership and collaboration opportunities.

Key Personnel Addition The appointment of Harsha Rao as the Chief Product and Strategy Officer indicates a strategic focus on product development and growth, providing a direct contact point for businesses aiming to align their offerings with Sensel's roadmap.

Market Presence Sensel's presence at events like CES unveiling their Haptic touchpad and continuous product updates such as the Morph Firmware releases enhances brand visibility, making it easier to engage with prospective clients familiar with the company's solutions.

Competitive Landscape By understanding Sensel's key competitors like Neurable and Alveo Technologies, sales professionals can tailor their pitches to highlight unique selling points and demonstrate how Sensel's offerings provide distinct advantages in the market.