Local, family-owned Target local Virginia healthcare brokers, senior living communities, and hospital discharge coordinators to establish referrals for non-medical in-home care, highlighting Serenity’s personalized, family-centric approach and rapid response for post-discharge needs.

Non-medical in-home focus Position Serenity as a cost-effective alternative to higher-cost assisted living or skilled nursing for seniors needing companionship, dementia care, daily living support, and respite, emphasizing personalized care plans and caregiver vetting.

High-touch services Leverage the extensive service menu to cross-sell bundled care packages (e.g., memory care plus light housekeeping and meal prep) to families and referral partners seeking comprehensive in-home support with clear, non-medical boundaries.

Growth potential With revenue under one million and a lean team, pursue scale through partnerships with senior-focused nonprofits, insurance-adjacent programs, and convenience-focused digital marketing to raise awareness and generate high-intent inquiries.

Technology levers Promote the use of technology-enabled care coordination and scheduling (PWA presence, website inquiries, care coordinator consultations) to streamline referrals, track client outcomes, and showcase transparency to prospective clients and partners.