Strategic Partnerships Serres has a history of collaboration with major healthcare institutions, including a multi-year alignment with Massachusetts General Hospital and a strong European parent company presence. Leverage this to position Serres as a trusted supplier for large hospital networks and academic medical centers, highlighting proven adoption in OR settings.

Global Leadership With Serres Oy as a long-established leader in Europe and Serres Inc. aiming to scale in the U.S., there is an opportunity to target international hosptial groups expanding in North America. Emphasize high-quality, innovative suction systems designed to reduce waste and control costs, appealing to procurement teams seeking reliable global suppliers.

Cost Efficiency The suction system optimizes fluid waste handling and reduces total waste, offering cost containment benefits in ORs. Target hospitals and surgery centers prioritizing waste management savings, infection control efficiencies, and safer, streamlined sanitation workflows.

R&D and Innovation A strong emphasis on research and product development positions Serres to address evolving regulatory and safety standards. Propose targeted pilots for new fluid waste disposal equipment and white papers that educate buyers on case-based optimization, supporting proof of value during evaluations.

Market Entry Readiness Current revenue is modest but funding indicates available capital for growth. Focus on mid to large hospital systems, GPOs, and distributors that serve as accelerators for scale, while highlighting the company’s global reputation, durable products, and user trust to shorten time-to-value in procurement cycles.