Insights

Growth Potential Serta Michigan operates as a licensed partner of a leading mattress brand with annual production of 230,000 units and 51-200 employees, indicating a solid mid-market footprint with room to scale through retail and licensing expansions.

Product Innovation Recent news highlights Serta iSeries NXG and affordable hybrid launches, suggesting strong emphasis on innovative, performance-driven mattresses that can be pitched to retailers seeking premium yet accessible options.

Retail Traffic Strategic initiatives to drive foot traffic and increase conversion at retailers point to opportunities for partnerships in demand generation, co-marketing, and in-store promotions to boost sell-through.

Market Position As a licensee of a nationally recognized brand with awards for flexible support, Serta Michigan can leverage brand prestige to secure placements in multiple regional retailers and bolster margins through premium lines.

Digital & Enablement Tech stack includes ecommerce and marketing tools (WordPress, Blueshift, Rebuy Engine, WP Engine) that can be leveraged for targeted digital campaigns, retargeting, and retailer lead generation to accelerate sales opportunities.

Serta Michigan Tech Stack

Serta Michigan uses 8 technology products and services including Crazy Egg, iCIMS, Amazon Web Services, and more. Explore Serta Michigan's tech stack below.

Serta Michigan's Email Address Formats

Serta Michigan uses at least 1 format(s):
Serta Michigan Email FormatsExamplePercentage
FLast@serta.comJDoe@serta.com
75%
First.Last@serta.comJohn.Doe@serta.com
12%
First_Last@serta.comJohn_Doe@serta.com
11%
FirstLast@serta.comJohnDoe@serta.com
2%

Frequently Asked Questions

What is Serta Michigan's phone number?

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You can contact Serta Michigan's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Serta Michigan's official website and social media links?

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Serta Michigan's official website is serta.com and has social profiles on LinkedIn.

How much revenue does Serta Michigan generate?

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As of July 2026, Serta Michigan's annual revenue is estimated to be $1M - $10M.

What is Serta Michigan's NAICS code?

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Serta Michigan's NAICS code is 31-33 - Manufacturing.

How many employees does Serta Michigan have currently?

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As of July 2026, Serta Michigan has approximately 51 employees across 1 continents, including North America. Key team members include Human Resources Director: T. B.Purchasing Manager: J. S.Senior Manager Channel Marketing: J. W.. Explore Serta Michigan's employee directory with LeadIQ.

What industry does Serta Michigan belong to?

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Serta Michigan operates in the Consumer Goods industry.

What technology does Serta Michigan use?

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Serta Michigan's tech stack includes Crazy EggiCIMSAmazon Web ServicesOneTrustSalesforceShopifyApple PayPayPal.

What is Serta Michigan's email format?

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Serta Michigan's email format typically follows the pattern of FLast@serta.com. Find more Serta Michigan email formats with LeadIQ.
Serta Michigan logo

Serta Michigan

Consumer GoodsMichigan, United States51-200 Employees

Serta Michigan operates in the manufacturing sector as a licensee of Serta, producing mattresses at its Romulus, Michigan facility. The business has a long history, tracing its roots to 1913 when it was founded in Detroit, and now operates with a workforce focused on fabricating a substantial volume of mattresses for distribution. Its positioning within the mattress industry reflects a licensing relationship with a national brand, contributing to its capacity to deliver widely recognized product lines while maintaining manufacturing operations in Michigan. The company serves customers seeking sleep products through a mature, structured supply chain that supports volume production and regional distribution. A recent development noted in trade coverage is the introduction of new mattress lines and product innovations by Serta, including hybrid and flexible-support designs, underscoring ongoing product evolution within the broader Serta ecosystem.

Section iconCompany Overview

Phone number
Website
serta.com
NAICS Code
31-33 - Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Serta Michigan's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Serta Michigan's revenue is estimated to be in the range of $1M - $10M

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