Acquisition context Settlers Life was acquired by Security Benefit in July 2022 and rebranded to Everly Life Insurance Company. Sales teams can leverage this ownership change to discuss product continuity, reintroduction of simplified issue whole life options, and cross-sell opportunities within the combined portfolio.

Expanded footprint Previously Bristol, Virginia operations shifted toward Wisconsin with broad multi-state approach (49-state capability). This suggests a ready-made path for multi-state final expense products and centralized service models that can be pitched to agencies seeking scalable distribution.

Agent network Over 6,500 appointed agents across 42 states indicate a large, diverse distribution network. Sales opportunities exist to partner with large broker/dealer channels, partner agencies, or MSPs to introduce or expand simplified issue final expense offerings.

Product fit Specializes in simplified issue whole life for final expenses with a personal service promise. This positions the company well for upsell to customers needing quick, guaranteed-issue coverage and could pair with accelerated underwriting or add-on riders for estate planning or funeral expense planning.

Financial scale Revenue in the described range ($100M-$250M) and operating as a mid-size insurer with technology stack including AWS, React, and modern web tooling imply stability and capacity for partner integrations, digital marketing collaborations, and co-branded awareness campaigns targeting mid-market households.