Digital Marketing With a small team and a WordPress-based site, Shaker Heritage Society is well positioned to upgrade its digital marketing and online fundraising. Propose bundled services for SEO optimization, donation and membership gateways, online ticketing for craft fairs and events, and streamlined content management to increase attendance and donor engagement.

Visitor Experience Leverage their heritage site assets (nine historic structures, cemetery, orchard, and nature preserve) by adding virtual tours, 360° exhibits, and interactive storytelling. Use existing video and animation tech (Video.js, GSAP) to create engaging online and on-site experiences and expand remote education programs.

Funding & Partnerships Funding is modest; there is active collaboration with Albany County. Develop grant-ready fundraising programs, sponsorship packages for craft fairs and district revitalization, and a donor pipeline with regular updates, enabling scalable revenue beyond grants.

Education & Programs Capitalize on education programming and vendor-supported craft fairs by expanding paid virtual offerings, school partnerships, and teacher resources, creating recurring revenue while broadening audience reach.

Heritage & Farm Heritage farm activities with turkeys, chickens, and oxen offer agritourism and event opportunities, plus potential for farm-themed merchandise, tours, and farm-to-event experiences that align with preservation goals and attract local visitors.