Strong Academic Legacy Shaw University has a long-standing history since 1865 as the first historically black college in the South, indicating a robust brand presence and a committed alumni network that can be engaged for partnership opportunities and fundraising initiatives.

Growing Digital Engagement With a tech stack including Linktree and Kajabi, Shaw is leveraging modern digital tools to enhance student engagement and online communications, creating opportunities to provide tailored digital marketing and platform management solutions.

Expanding Revenue Streams The university already generates substantial revenue between 25 and 50 million dollars, and its interest in digital monetization through platforms like Linktree signals potential for advanced e-commerce integrations, online course sales, and alumni fundraising platforms.

Partnership Opportunities Shaw’s affiliation with religious and community organizations combined with its focus on social engagement presents avenues for collaborating with tech and marketing firms to develop community outreach initiatives and alumni engagement programs.

Market Expansion Potential Given the competitive higher education landscape, especially among historically black colleges and universities with similar faculties and revenue levels, Shaw could benefit from strategic sales efforts focused on digital transformation, student recruitment software, and online learning enhancements.