Talent Growth Tech WSSU plans to add faculty in the upcoming fall and over the next year, signaling a ramp in talent acquisition and onboarding needs. They already use iCIMS for recruiting, suggesting opportunities to expand HRIS integrations, onboarding automation, and faculty development analytics. A sales approach could emphasize ATS optimization, LMS integration, and workforce analytics tailored to higher education.

Athletics Digitalization WSSU's athletics leadership changes, including new head coaches and an appointed director of athletics, indicate growing investment in sports programs. This creates demand for athletics CRM, ticketing, sponsor management, NIL compliance, and performance analytics platforms that connect recruiting, outreach, and fan engagement.

Workforce Partnerships Longstanding partnership with Forsyth Tech and joint initiatives (Rams on the Road) point to a solid pipeline for workforce development, continuing education, and certificate programs. Opportunities exist to deploy online learning platforms, credentialing and articulation management, and contract training programs with potential revenue from corporate and state-funded programs.

IT Modernization WSSU operates on a Microsoft ASP.NET/IIS stack with tools like Basis Technologies and Google Tag Manager, suggesting opportunities to modernize IT and data capabilities. Potential sales angles include cloud hosting or migration support, ERP/institutional data integrations, cybersecurity enhancements, and analytics dashboards to improve student success and operational efficiency.

Social Impact Focus The university's focus on health equity, urban education, and community empowerment aligns with needs for DEI analytics, community engagement tools, and grant/fundraising dashboards. This presents a chance to offer data-driven impact measurement, research data management, and donor reporting solutions that resonate with leadership, researchers, and external partners.