Insights

Strong Brand Legacy Sheffield Group’s long-standing history as a family-owned Australian business with over 50 years of industry presence positions it as a trusted and reputable partner. This legacy can facilitate opportunities to expand product offerings through leveraging their established reputation and customer loyalty in the tools, abrasives, and power tool accessories sectors.

Strategic Financial Growth Recent securing of a US$175 million senior debt facility indicates ongoing capacity for large-scale investment and expansion. This financial strength presents opportunities to introduce new product lines, improve supply chain capabilities, or enter new markets aligned with their growth ambitions.

Focus on Industry Partnerships Sheffield’s emphasis on building long-term relationships with distributors and supporting industry partners through strategic merchandising and customer experience enhancements reveals a customer-centric approach. Business partners offering complementary solutions or digital tools to strengthen these relationships could add value and deepen market penetration.

Reliance on Digital Tools The company's utilization of advanced technologies like Microsoft Azure, React, and Google Tag Manager suggests openness to digital transformation. Providing innovative sales or marketing platforms, e-commerce solutions, or customer engagement tools could further enhance their operations and online presence.

Growth in Market Revenue With current revenues between $10M and $25M, Sheffield Group is positioned for sustainable growth in the wholesale industry. Targeted sales campaigns that emphasize quality, innovation, and the company’s heritage could resonate well with their strategic priorities for expanding market share and increasing sales volumes.

Sheffield Group Tech Stack

Sheffield Group uses 8 technology products and services including Hotjar, Open Graph, Microsoft 365, and more. Explore Sheffield Group's tech stack below.

  • Hotjar
    Analytics
  • Open Graph
    Content Management System
  • Microsoft 365
    Email
  • React
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service
  • CartStack
    Shopping Cart
  • Google Tag Manager
    Tag Management

Sheffield Group's Email Address Formats

Sheffield Group uses at least 1 format(s):
Sheffield Group Email FormatsExamplePercentage
First@sheffield.com.auJohn@sheffield.com.au
61%
First.Last@sheffield.com.auJohn.Doe@sheffield.com.au
27%
FirstL@sheffield.com.auJohnD@sheffield.com.au
10%
FirstLast@sheffield.com.auJohnDoe@sheffield.com.au
2%

Frequently Asked Questions

What is Sheffield Group's official website and social media links?

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Sheffield Group's official website is sheffield.com.au and has social profiles on LinkedIn.

What is Sheffield Group's NAICS code?

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Sheffield Group's NAICS code is 42 - Wholesale Trade.

How many employees does Sheffield Group have currently?

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As of December 2025, Sheffield Group has approximately 64 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: M. A.Chief Operating Officer: B. A.Head Of Technology: M. H.. Explore Sheffield Group's employee directory with LeadIQ.

What industry does Sheffield Group belong to?

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Sheffield Group operates in the Wholesale industry.

What technology does Sheffield Group use?

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Sheffield Group's tech stack includes HotjarOpen GraphMicrosoft 365ReactjQueryMicrosoft AzureCartStackGoogle Tag Manager.

What is Sheffield Group's email format?

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Sheffield Group's email format typically follows the pattern of First@sheffield.com.au. Find more Sheffield Group email formats with LeadIQ.

When was Sheffield Group founded?

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Sheffield Group was founded in 1970.

Sheffield Group

WholesaleNew South Wales, Australia51-200 Employees

Founded in 1970, Sheffield Group is a fourth-generation, Australian-owned and operated family business. What began with supplying razor blades to the Royal Australian Navy has evolved into one of the country’s most trusted names in hand tools, abrasives, and power tool accessories. For over 50 years, we've built more than products — we’ve built trust.

At the heart of everything we do is a commitment to quality, reliability, and a Culture of Care. Our reputation is forged through long-term partnerships and industry-leading solutions that empower our distributor network to grow stronger, smarter, and more successful.

We don't just deliver tools — we help businesses thrive. From standout in-store experiences to strategic merchandising support, our focus is always on the full customer journey. Every product, touchpoint, and relationship is crafted to drive profitability and inspire loyalty.

Our portfolio of powerhouse brands reflect our relentless pursuit of excellence; each brand driven by innovation, precision, and performance. Across the board, we’re setting new standards and building confidence with every tool we make.

At Sheffield Group, we’re more than a supplier. We’re a trusted partner in progress, proudly delivering tools that outperform and a service that overdelivers — generation after generation.

Section iconCompany Overview

NAICS Code
42 - Wholesale Trade
Founded
1970
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Sheffield Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Sheffield Group's revenue is estimated to be in the range of $10M$25M

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