Mid-size firm Target Sherman, Barber & Mullikin CPA's as a mid-sized regional accounting firm serving Madison and nearby markets with a focus on personal client relationships and high-quality service.

Technology stack Leverage their investments in state-of-the-art computer technology and cloud tools (AWS, PHP, Google Analytics, Google Tag Manager, HTTP/3, Microsoft Exchange) to position complementary tech-enabled services such as cloud hosting, cybersecurity, data analytics, and digital transformation consulting.

Growth potential Revenue estimates of 10–25 million indicate room for expanded advisory offerings, including outsourced CFO services, advanced tax planning, and specialization for small to mid-market businesses in the Indiana-Kentucky-Ohio region.

Community focus Strong local branding and community engagement history (Business Citizenship Award; active participation in AICPA, Indiana CPA Society, Kentucky Society of CPAs) suggest opportunities for partnerships, sponsorships, and referral networks to drive new client acquisition.

Client relationship Emphasis on relationships and personal service can be leveraged to upsell ongoing services, periodic business reviews, and tailored financial planning, while offering scalable, value-add solutions that maintain a high-touch experience.