Insights

Community Loyalty Sherman's has a long-standing tradition of personalized customer service and local engagement, creating a loyal customer base that values direct relationships with owners. Sales strategies emphasizing community connection and local storytelling can enhance client retention and attract new shoppers seeking authentic experiences.

Niche Differentiation Operating as a distinct alternative to big-box and national retailers, Sherman's appeals to consumers seeking unique, locally-sourced, or personalized products. Opportunities exist for upselling custom or exclusive product lines that reinforce its differentiated brand identity and attract niche market segments.

Digital Engagement With a modern tech stack including Google Analytics, AWS, and website optimization tools, Sherman's demonstrates familiarity with digital channels. Developing targeted online campaigns and data-driven marketing can extend its reach, engage local shoppers, and convert digital traffic into in-store visits.

Expansion Potential Given its steady growth over four locations and significant revenue, there is potential for strategic expansion within the region or into adjacent markets. Solutions offering scalable retail technology, inventory management, or supply chain optimization could support future growth efforts.

Operational Efficiencies Sherman's emphasizes working hard and maintaining a can-do attitude, suggesting operational agility. Implementing advanced retail management systems and employee engagement tools can streamline daily operations, improve customer experience, and sustain its boutique yet resilient business model.

Sherman's Tech Stack

Sherman's uses 8 technology products and services including Microsoft Clarity, Amazon Web Services, Google Cloud CDN, and more. Explore Sherman's's tech stack below.

  • Microsoft Clarity
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Google Cloud CDN
    Content Delivery Network
  • Alpine.js
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • PHP
    Programming Languages
  • Google Analytics
    Web Analytics
  • Podium
    Widgets

Media & News

Sherman's's Email Address Formats

Sherman's uses at least 2 format(s):
Sherman's Email FormatsExamplePercentage
FirstLast@shermansinc.comJohnDoe@shermansinc.com
84%
FirLast@shermansinc.comJohDoe@shermansinc.com
13%
FLast@shermansinc.comJDoe@shermansinc.com
1%
First@shermansinc.comJohn@shermansinc.com
1%
FirstLas@shermansinc.comJohnDoe@shermansinc.com
1%
FirstLast@shermansnow.comJohnDoe@shermansnow.com
57%
First.Last@shermansnow.comJohn.Doe@shermansnow.com
35%
FirLast@shermansnow.comJohDoe@shermansnow.com
8%

Frequently Asked Questions

Where is Sherman's's headquarters located?

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Sherman's's main headquarters is located at 1215 West Glen Avenue Peoria, Illinois 61614 United States. The company has employees across 5 continents, including North AmericaEuropeSouth America.

What is Sherman's's phone number?

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You can contact Sherman's's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sherman's's official website and social media links?

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Sherman's's official website is shermansnow.com and has social profiles on LinkedIn.

What is Sherman's's NAICS code?

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Sherman's's NAICS code is 44-45 - Retail Trade.

How many employees does Sherman's have currently?

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As of February 2026, Sherman's has approximately 299 employees across 5 continents, including North AmericaEuropeSouth America. Key team members include Vice President Of Sales: T. H.President: C. M.Lead Investigator And Founder: B. S.. Explore Sherman's's employee directory with LeadIQ.

What industry does Sherman's belong to?

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Sherman's operates in the Retail industry.

What technology does Sherman's use?

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Sherman's's tech stack includes Microsoft ClarityAmazon Web ServicesGoogle Cloud CDNAlpine.jsJSON-LDPHPGoogle AnalyticsPodium.

What is Sherman's's email format?

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Sherman's's email format typically follows the pattern of FirstLast@shermansinc.com. Find more Sherman's email formats with LeadIQ.

When was Sherman's founded?

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Sherman's was founded in 1976.

Sherman's

RetailIllinois, United States201-500 Employees

Sherman's is not your typical store.

We weren't normal in 1976, and we're never going to be normal. See, we were founded as a side-hustle when a fiercely-independent woman named Sharon Sherman decided to sell some clocks and gifts while her kids were in school. Her husband Jack was a lineman at CILCO. Do you know how hard it is to be a lineman? Real hard. Like hard enough that taking a risk to sell some crazy new thing called a "microwave" seemed like a safer way to make a living.

Now back then, no one knew what the heck a microwave was, and they sure didn't want to shell out $500 for one. But that wasn't going to stop Jack or Sharon. They constructed a microwave cooking school. Every Peorian and their friend attended Sharon's cooking classes. OK, maybe not everyone, but they were a hit, and we were officially in the home appliance business.

Then came the dawn of the flashy big box stores and the world proclaimed, "Local businesses are doomed!". We begged to differ. Instead, Jack and Sharon said how 'bout you "Deal Direct with the Owners and Save!"? Peorians liked the sound of that better. They still do.

Today more than 190 employees bear Jack and Sharon's can-do attitude across four Central Illinois locations. Their son, Paul Sherman, currently steers this ship. He says all we have to do is, "Make sure our customers are really happy they chose Sherman's." Sounds easy enough, right? Actually no, but working hard is in our DNA.

You wanna know something silly? Just the other day we heard a mumbling that rhymed with Hamzon, followed by, "Local businesses are doomed!". We've heard that before somewhere. Over 40 years ago.

You can shop plenty of normal stores, but we're happy being different. It's exactly what you're going to love about us.

Section iconCompany Overview

Headquarters
1215 West Glen Avenue Peoria, Illinois 61614 United States
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1976
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $100M$250M

    Sherman's's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Sherman's's revenue is estimated to be in the range of $100M$250M

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