Insights

Expanding Product Portfolio Shoal Group has recently expanded its offerings through the acquisition of Shrinktek Polymers International and SWA Ltd, enhancing its product range with heat shrinkable tubing and essential cable management solutions. This diversification provides cross-selling opportunities for complementary products and tailored bundle offerings.

Strong Market Presence Operating within the electrical and electronics manufacturing sectors, Shoal Group serves a broad customer base with over 35,000 cable management solutions and 4,500 specialist cables, catering to industries like construction and electrical installations. This focus indicates potential for targeted outreach to OEMs and contractors needing high-quality, quick-delivery supply chains.

Financial Growth Potential With an annual revenue range of $10M to $50M and backing from the FTSE250 Diploma PLC, Shoal Group is positioned for strategic growth and investment. This suggests opportunities to introduce new product lines, advanced technical solutions, or expanded service offerings to support their long-term development.

Customer-Centric Approach The company's commitment to first-class customer service, bespoke inventory solutions, and 24/7 online ordering highlights its focus on responsiveness. Sales efforts can emphasize tailored solutions and rapid delivery capabilities to meet the urgent needs of clients in electrical and construction sectors.

Sustainability Focus Shoal Group’s emphasis on reducing environmental impact and promoting ecological performance indicates openness to sustainable products and green initiatives. This creates opportunities for vendors offering eco-friendly cable management, recyclable materials, or energy-efficient solutions aligned with their corporate values.

Shoal Group Tech Stack

Shoal Group uses 8 technology products and services including Google Analytics Enhanced eCommerce, Adobe, Cookiebot, and more. Explore Shoal Group's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Adobe
    Audio, Video, Graphics
  • Cookiebot
    Cookie Compliance
  • MySQL
    Database
  • Module Federation
    Development
  • Cart Functionality
    E-commerce
  • Polyfill
    Javascript Libraries
  • Google Analytics
    Web Analytics

Shoal Group's Email Address Formats

Shoal Group uses at least 1 format(s):
Shoal Group Email FormatsExamplePercentage
First.Last@shoal-group.comJohn.Doe@shoal-group.com
50%
First.Last@shoal-group.comJohn.Doe@shoal-group.com
50%

Frequently Asked Questions

Where is Shoal Group's headquarters located?

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Shoal Group's main headquarters is located at Shoal Group, 16 Butterfield Busniess Park, Great Marlings, Luton, Bedfordshire LU2 8DL, GB. The company has employees across 2 continents, including EuropeAfrica.

What is Shoal Group's official website and social media links?

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Shoal Group's official website is shoal-group.com and has social profiles on LinkedIn.

What is Shoal Group's NAICS code?

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Shoal Group's NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does Shoal Group have currently?

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As of October 2025, Shoal Group has approximately 201 employees across 2 continents, including EuropeAfrica. Key team members include Head Of Channel Sales Uk & Ireland: C. M.Group Products And Services Director At Shoal Group (diploma Plc Ftse100, Controls Sector): D. B.Managing Director: K. C.. Explore Shoal Group's employee directory with LeadIQ.

What industry does Shoal Group belong to?

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Shoal Group operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does Shoal Group use?

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Shoal Group's tech stack includes Google Analytics Enhanced eCommerceAdobeCookiebotMySQLModule FederationCart FunctionalityPolyfillGoogle Analytics.

What is Shoal Group's email format?

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Shoal Group's email format typically follows the pattern of First.Last@shoal-group.com. Find more Shoal Group email formats with LeadIQ.

When was Shoal Group founded?

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Shoal Group was founded in 2020.

Shoal Group

Appliances, Electrical, and Electronics ManufacturingUnited Kingdom201-500 Employees

Shoal Group brings together Cablecraft, FS Cables and SWA management teams to collaborate and combine their expertise that underpins strong and quality growth. And 'together' is working. Intelligent connections means broader, more responsive solutions, delivered effectively across our entire product and service portfolio. 

Shoal Group offers customers access to >35,000 cable management, identification and termination solutions and to >4,500 flexible and specialist cables offers; on a same day despatch, next day delivery (UK mainland) basis; with first class customer service and technical support; bespoke product and inventory solutions; and access to order 24/7 by telephone or online.

Shoal Group operates with the agility, energy and nimbleness of an SME but enjoys the benefits of being part of Diploma PLC (FTSE250) Controls Sector that actively supports our organic and carefully targeted acquisition growth plans and initiatives.

Our people are our most valuable asset and their wellbeing and development is of paramount importance to us, as are sustainable long term partnerships with our customers and suppliers. We are committed to doing business the right way whilst reducing our environmental impact and improving our ecological performance. It's a smarter direction for everyone.

Section iconCompany Overview

Headquarters
Shoal Group, 16 Butterfield Busniess Park, Great Marlings, Luton, Bedfordshire LU2 8DL, GB
NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Founded
2020
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Shoal Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Shoal Group's revenue is estimated to be in the range of $1M$10M

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