Acquisition Strategy The company has experienced multiple acquisitions by prominent industry players such as Walmart and RG Barry Corporation. Leveraging these acquisitions, sales development representatives can explore partnership opportunities with the parent companies to cross-promote products and tap into their customer base.

Market Positioning Identified as a competitor of Zappos.com, a popular online shoe retailer, this positions the company well in the competitive market. Business development professionals can capitalize on this positioning to differentiate the brand's offerings and appeal to customers looking for alternatives to established platforms.

Strategic Partnerships Collaborating with charitable organizations like Two Ten Footwear Foundation showcases a commitment to social responsibility. Sales teams can leverage these partnerships to enhance brand visibility, align with philanthropic initiatives, and attract socially-conscious consumers seeking brands that support charitable causes.

Domain Acquisition The acquisition of Shoes.com for $9 million by Walmart for strategic domain purposes presents a unique sales opportunity. Sales development representatives can utilize this information to approach potential clients or partners seeking domain names that can enhance their digital presence and credibility in the market.

Expansion Opportunities With a revenue range of $50-100 million and funding of $45 million, the company shows potential for growth and expansion. Sales development professionals can target emerging markets, new customer segments, or product diversification strategies to capitalize on the company's financial stability and revenue stream.